Case Studies

Since starting Hot Mustard in November ’09, we’ve worked on a diverse range of projects from start-ups to multimillion-pound, multinational eCommerce businesses. These are a few of our favourites. 

Planet X and On One

These successful sister brands sell high-end titanium and carbon-fibre bikes online. They were experiencing typical growing pains for a rapidly growing company and needed our help. We delivered Khaos Control, a completely new back-end systems and websites, enabling them to become one of the top 100 fastest growing SMEs in the UK.

Lovehair and Co. Ltd

What happens when a small business gets to number #1 in Google? Huge success and growth, that’s what. Jo, Lovehair’s founder, transformed her business from a small, one-woman operation into a network of 45 stylists in just two years, with no marketing other than focusing raising her ranking on search engines. The site now boasts a massive 600,000 page views/mth.


This brand-new web business was conceived, planned and developed in a new partnership between Hot Mustard and PsychologyDirect.